Marketing Manager

We offer a flexible hybrid working model. While our teams primarily operate remotely, we come together in person once or twice a week, with full company gatherings at least once a month to maintain strong collaboration and team spirit. Our mission is to foster authentic connections between brands and influencers, creating a more rewarding and mutually beneficial experience through ‘Real Influence.’ In this role, you will be responsible for developing and executing marketing strategies aimed at driving traffic, boosting conversion rates, and maximising ROI. You will oversee The Influence Room’s owned and earned channels, while also leading the execution of email and CRM campaigns to ensure effective customer engagement and retention. Responsibilities Strategic Planning & Implementation: Develop, execute, and manage comprehensive marketing strategies that align with business objectives, including digital, content, and traditional marketing. Brand Management: Ensure consistent brand messaging across all marketing materials and campaigns, positioning the company effectively in the market. Campaign Management: Lead the planning and execution of marketing campaigns across multiple channels (social media, email, SEO, PPC, influencer partnerships, etc.), measuring effectiveness and adjusting tactics as needed. Market Research & Analysis: Conduct market research to understand target audiences, market trends, and competitor activities. Analyse performance metrics and present insights to stakeholders for data-driven decisions. Partnerships & Collaboration: Work closely with sales, product, and customer success teams to ensure a cohesive marketing strategy that drives lead generation and business growth. Content Development: Oversee content creation for various marketing channels, ensuring high-quality, engaging materials that speak to the target audience. Digital Marketing Optimisation: Ensure digital channels are optimized for user experience, SEO, and conversion rates. Track and report on performance using tools such as Google Analytics. Stakeholder Communication: Regularly communicate marketing results and future strategies to senior management and key stakeholders as well as managing external relationships. The Person To thrive in this role you must meet most of the following criteria: Ideally educated in a relevant field or with 3+ years of demonstrable experience. Proven success in a Growth Marketing role, with a data-driven, test-and-learn approach to optimising strategies across multiple channels. Entrepreneurial mindset, with the ability to thrive in a cross-functional environment. Results-driven, analytical, and focused on delivering measurable outcomes. Experience with WordPress execution is preferred. Strong understanding of Google Analytics, Salesforce, and Salesforce Marketing Cloud. A genuine passion for marketing, advertising, and driving growth. More about The Influence Room The Influence Room is a private space in which brands and people of influence connect with each other over mutually beneficial partnerships. It is a value exchange economy where success is based on collaboration and not just commercial terms. Authenticity and integrity are as much a part of our culture as it is of our product, and our ethos of ‘great people, great brands, great outcomes’ is central to how we conduct ourselves inwardly as a team as well as externally as a business. We hire great people because we know that we can’t build a world-class company without a world-class team. We also want to enjoy what we do, and that means working with people who enjoy what they do. Everyone is welcome - we are passionate about creating an inclusive workplace that promotes and values diversity, where everyone, from any background, can grow and thrive.