Content Manager - AFL insights
Location: City of London
Location type: Hybrid
Who we are
GlobalData is a specialist information services business on a mission to help our clients decode the future, make better decisions and reach more customers. Using our unique data, expert analysis and innovative solutions we re able to create trusted intelligence on the world s largest industries for thousands of companies, government organisations and industry professionals in one fully integrated platform.
We began our journey in 2016, by combining a diverse range of specialist information services companies, many with decades of trusted customer relationships and deep sector specialisms. Today, we believe in the power of collaboration and operate as a single company, with more than 3,500 colleagues worldwide, across 20+ industries, delivering value for over 5,000 customers globally. The combination of deep expertise within the industries we serve and an innovative mindset, are unique and fundamental to ongoing success of our business.
Why join GlobalData?
GlobalData is at a pivotal point in its growth journey. Following multiple acquisitions and having recently received transformational investment we need curious, ambitious, courageous people to support us in achieving our vision of becoming the world s trusted source of strategic industry intelligence.
Our big ambitions mean that life at GlobalData is fast paced, entrepreneurial and rewarding. We recognise the collective power of our people and it s the collaboration of our teams that have shaped our success and will continue to do so in the future. Our colleagues are led by a strong management team who offer training, development and coaching that allows both early and experienced talent to progress in their career.
Key responsibilities:
-To support the Marketing Manager in delivering effective, engaging, high quality content to support the marketing objectives and augment the ALF offering.
-To ensure all marketing communications go out as per the agreed schedule, and that there is no interruption in the flow of communications sent out.
-To ensure that the relevant content is reflected in ALF within the shortest delays.
-Assist with initiatives that drive brand awareness, engagement, and lead generation, including day-to-day execution of marketing campaigns across all channels.
-Build skill set and engage in ongoing education for the brand.
-Support across all elements of delivering the marketing plan email, organic and paid social media strategy, design, SEO strategy, event sponsorship/partnership planning.
-Contribute to marketing strategy by producing weekly and quarterly analysis reports to measure the performance of marketing campaigns against goals.
-To adhere to brand guidelines and tone of voice across all ALF content.
-Collaborate with the Marketing Manager to generate a content schedule to support key objectives. Maintain the content schedule and ensure a regular flow of effective content is maximised across all channels, including external partners where appropriate.
-Take ownership of our On Brand podcast and the relationship with the production company.
-Take ownership of ALF s social media presence on LinkedIn to support thought leadership strategy
-Contribute to ALF s social media presence and strategy across Instagram and TikTok video editing and creative design on social posts where applicable.
-Support ALF s SEO strategy producing minimum one blog per month and updating web copy.
-Represent ALF at industry events where applicable.
-Liaise with external suppliers on design work for marketing collateral and collaborate with the team on utilising own skills across Adobe and Canva to create assets.
-Research and keep abreast of what is happening in the marketing industry to identify key trends & brands to watch
-Support editorial team: this includes updating the ALF dashboard with daily news headlines and monitoring relevant Trade Press sources and dispatching that information to the relevant team members each day.
-Co-ordinate with Insights Editor to research and write a quarterly Industry Insight (long form) about key industry trends and contribute to writing a quarterly spend analysis report.
Role requirements:
Required skills and qualifications
-Three or more years of experience in a content marketing role.
-Hands-on experience in developing campaigns, digital marketing and content development.
-Proven success in a fast-paced environment, working both individually and as a team member
-Exceptional communication and presentation skills
-Strong attention to deadlines
Preferred skills and qualifications
-Bachelor s degree (or equivalent) in marketing or related field
-Experience in content development and SEO
-Experience with relevant markets and trends
-Experience with Adobe Creative Suite, Canva and similar platforms to design marketing collateral and social media assets
GlobalData believes strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, we are proud to be an Equal Opportunity Employer. GlobalData is determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.
To find out more and to apply to our roles please visit (url removed).