Digital Marketing Manager

Excite OOH is a specialised outdoor advertising agency based in Manchester City Centre. We work with clients to deliver exciting campaigns across all outdoor media including Billboards, Buses, London Underground, Taxi's and more. We're seeking a digital marketing manager to drive growth with lead generation. This includes managing paid ads campaigns (PPC), creating engaging content, and optimising our online presence (SEO). If you're passionate about digital marketing and ready to make a real impact, this could be the perfect opportunity for you. Your day-to-day activities will include: Delivery of the overall digital marketing plan (organic and performance). Developing and managing paid marketing across various platforms to implement targeted marketing strategies. Optimising the customer journey across paid, email, web and remarketing to enhance lead generation. Using data as a tool across all platforms to reach new and existing customers, seeking out and maximising opportunities. Utilising analytics to measure and improve campaign performance, including monitoring and reporting on campaign performance, providing actionable insights. Completing A/B testing regularly to help decision making, strengthening campaign performance. Creating website landing pages to support campaign objectives and improve conversion. Keeping these up to date and aligned with the commercial calendar. Tracking conversions through to our CRM to fully understand where leads originate. Who are we looking for: 3 years of experience in digital marketing, with a focus on B2B lead generation Proven track record in managing successful paid advertising campaigns Strong content creation skills across various formats In-depth understanding of SEO best practices and current trends Analytical mindset with experience in using marketing analytics tools Excellent communication and project management skills We offer: Competitive salary range: £36,000 - £48,000 Opportunity to directly impact agency growth Continuous learning and development opportunities A collaborative and creative work environment Flexible working hours and option for remote work days