Digital and Performance Marketing Analyst

An exciting opportunity for a Digital and Performance Marketing Analyst has arisen in Oxfordshire, with a leading destination. The successful applicant will join on a FTC contract; providing hybrid working 2 days from the offices and 3 days from home. The successful candidate must have experience in Google Analytics; and passion for data; with the ability to present opportunities for commercial success. Client Details Our client is a renowned organisation in the Leisure, Travel & Tourism sector. Description The successful Digital and Performance Marketing Analyst will be responsible for; Delivering pinpoint analysis to identify opportunities for investment and growth; short-term and long-term. Utilising Google Analytics to identify customer profiles and spending patterns. Recommending marketing and sales strategies based on market trends and analysis. Designing and create informative reports to present to senior management. Working closely with the marketing team to understand and map out target audiences. Monitoring and forecasting marketing and sales trends, highlighting opportunities for improvements. Interpreting complex data sets and organising these sets to provide a stronger roadmap for the future.Profile A successful Digital and Performance Marketing Analyst must have; A passion for data and clear demonstrable experience in using GOOGLE ANALYTICS. The ability to collect, organise, analyse and disseminate significant amounts of information; and present this back to senior leadership. Proficiency in statistical packages and data analysis programs; Power BI etc. Outstanding organisational and communication skills.Job Offer A competitive salary of £50,000 to £60,000 and the opportunity to work for an established brand with hybrid working opportunities