Marketing Graduate - Biddable Media

COMPANY DESCRIPTION Zoro UK is a wholly owned subsidiary of Grainger (NYSE: GWW), a global industrial supplier with headquarters in Lake Forest, IL, USA We are a new business in the Industrial MRO market, looking to increase our share of the market, through a proposition that is focused on the needs of our customers. The Zoro teams are in London and Leicester.  Leicester is the home of the Product, Customer and Finance teams, whilst our Development, Marketing and Data Analytics teams are based in the heart of London. Working for Zoro UK means working within a start-up culture but with the backing of an established global player within the MRO market. We aspire to fast growth; we seek new ideas to succeed and disrupt the market; we solve problems and seek out new ones; and we seek individuals who are comfortable with ambiguity. PRIMARY FUNCTION Reporting to the Biddable Media Manager, the Biddable Media Executive’s primary responsibilities would be to manage the day-to-day activity of Zoro UK’s extensive Search Engine Marketing accounts. With a monthly biddable budget of +£200k, you’ll be looking for ways to spend “smarter” on our campaigns across Search and Shopping, on platforms Google and Bing. Utilising both your creativity as well as your analytical skills, a successful candidate will be full of suggestions and eager to learn more. We look to you to drive improvements against our KPIs in however many different ways possible. Your primary tasks include: testing ad copy, discovering new keywords, analysing & presenting performance data, formulating actionable insight from these investigations and getting involved in the improvements of Zoro’s proprietary tools. This role is highly analytical, we’d expect you to have a good numerical understanding and commercial acumen, allowing you to learn new skills such as SQL or Python - for which you’ll receive support. PRINCIPAL DUTIES & RESPONSIBILITIES Biddable Media Manage, develop & implement Zoro’s Biddable Media strategy Present weekly & monthly performance reports to key stakeholders and the wider company Optimise Biddable media spend towards periodically reviewed KPIs (ROAS and CPA - Cost per Acquisition) Define and schedule tests for the Biddable Media learning agenda Liaise with internal & external suppliers to improve the quality of product listings Structure our accounts to follow best practice and ensure optimal exposure Write engaging ad copy, relevant to users' searches Growing, analysing and segmenting our keyword universe Expand our usage of ad extensions Identify and contribute to the improvements to in-house tools Other Digital Marketing & General Related Actively help define our digital roadmap and strategy Help build out landing pages and content opportunities Support the overall Marketing Calendar To work to the company management systems at all times Other tasks as they arise PREFERRED EDUCATION & EXPERIENCE BA/BS or equivalent education Commercial acumen - must be able to measure, report and optimise on campaign parameters Preferably 0-1 years in a similar role Willingness to learn SQL & Python (or similar) WORK ENVIRONMENT May require occasional travel as needed both domestically and internationally. Collaborates closely with other members of the Marketing, Zoro and wider Grainger teams. Benefits 33 days of annual leave including bank holidays (+ buy scheme of up to 5 days) Staff discount on our website Brilliant pension contribution (8% from Zoro UK) Medical, personal accident, life and income protection insurance are all included Attractive company sick pay Enhanced Maternity and Paternity leave Perkbox subscription Cycle to Work Scheme Company quarterly events Bright, spacious, modern offices with free teas, coffees, soft drinks and nibbles