Global Press Manager

Job Description We are seeking a Global Press Manager to join our London Marketing Office team. This role is offered on a local full-time, permanent contract with a hybrid model of 3 days in the office and 2 days working from home. Monthly international travel is required, primarily to Paris (once per month). This position reports to the Marketing Director and is integral to Miista’s movement into lifestyle, reflecting our commitment to representation, dialogue, and equality. The Global Press Manager will lead and drive press and communications efforts globally, enhancing our online and offline audience while expanding our community and customer base. This position will coordinate press activities with external agencies, particularly for the US market. Miista’s work environment is fast-paced, and we are looking for a self-starter with strong initiative, ownership, and accountability. Main Responsibilities: Develop and execute innovative, highly creative, and top-tier communications strategies for Miista worldwide. Collaborate with the Marketing Director to create weekly, monthly, and seasonal pitchable press stories, writing them in the correct Miista tone of voice and pitching them to relevant publications. Lead communication development initiatives in the markets, collaborating with the marketing/content team to amplify the impact, influence, and visibility of brand initiatives and product launches. Manage relationships with stylists to ensure that VIPs are effectively reached through editorials and press moments. Develop and manage press features and the distribution of press kits to promote key PR initiatives (e.g., product launches, events, or cultural campaigns) in alignment with strategic objectives and KPIs. Plan and manage personal shopping activities, press days, and press events in collaboration with the Marketing Director, along with other events worldwide. Travel frequently to key markets to oversee and participate in promotional events, ensuring brand representation and relationship-building opportunities. Expand Miista’s audience both online and offline to drive traffic to our website, physical stores, and wholesale partners, thus growing our customer base. Collaborate with the marketing team to generate storytelling ideas and be responsible for distributing seasonal stories and outcomes to diverse audiences, including fashion, consumer, and business press. Cultivate key relationships with fashion, lifestyle, and business press. Generate pitchable brand profiling ideas for business press or collection-related topics. Oversee and develop our LinkedIn brand profile to transform Marketing Campaigns to connect with the business profiles that could facilitate positioning. Build community for brand development by executing in-person events and activations to engage the community with the brand. Ideal Candidate Requirements: Minimum of 5-6 years of professional experience in Communications/Marketing/PR, agency experience is a plus. Working knowledge and experience, preferably with an existing network within the fashion/music/culture/art community, including stylists, celebrities, influencers, and fashion editors. Willingness and ability to travel worldwide for special launch events and important press moments as needed. Passion for storytelling and brand development, with a focus on slow fashion and short supply chains. Enthusiastic about digital technologies. Excellent knowledge of digital strategies and a digital-first approach to communications and community development. Familiarity with Miista’s tone of voice is required before the interview. Highly experienced and well-rounded in Communications/PR/Marketing, particularly within fashion, lifestyle, or consumer-facing brands. Proven experience in launching small to large-scale digital campaigns and media initiatives, with an understanding of measuring ROI and customer insights from these campaigns. Experience in launching physical PR events. Passionate about disseminating stories across various social media and print channels. Strong understanding of the media, cultural landscape, and societal dynamics, with a keen interest in the arts and creative community. Excellent verbal and written communication skills, with full proficiency in English. Generous and passionate team leader with strong personal and organizational skills. Collaborative mindset with the ability to work independently and across a team. Results-oriented and solutions-focused approach. Understanding of the online interactive experience. Ability to identify and track relevant community metrics, including social media and website traffic and online customer engagement metrics. Highly organized and driven, with meticulous attention to detail. Ability to multitask effectively. High level of proficiency in Microsoft Office, especially Excel. Our Position: The Opposite Thing Designed in London — Made in Spain — EU Sourced and Produced Miista upends the exclusionary practices of the fashion industry to show how we’re actually living now. Over the last ten years we are proud to have built a brand that through craft, our community, the risks we’ve taken and a sometimes bizarre willingness to laugh at ourselves, has made an elegant commitment to the alternative. A dedication to the opposite thing. What does that mean? That we’re happy to sacrifice profit and to subvert problematic fashion trends for women to create a product that has personality in addition to aesthetic value. A product that knows women don’t really shop using the search words ‘pretty’ now. If we were your friend, Miista would be the odd one at school who grew up and got an attitude and a sense of confidence. You know when it’s a Miista.