Digital Content Creator

Digital Content Creator – Advaya Remote role with occasional in-person working Must be based in an EU timezone (UK, EU) 4 days per week About Advaya Advaya is a transformative education platform bringing together visionaries and thought leaders in diverse multidisciplinary programmes that shift worldview and awaken human potential. The advaya method works through interactive and passive learning technologies to enable the individual to choose their learning pathway and create an education that is meaningful and relevant to the world we live in. The advaya approach revolves around depth education, to build spiritual, emotional and intellectual capacity, as well as traditional wisdom, to celebrate our interrelatedness. About the Role Advaya is seeking a creative and proactive Digital Content Creator to join our marketing team. In this role, you will be responsible for creating engaging, high-quality marketing content across various channels—including Meta ads, social media (Instagram, TikTok, etc.), newsletters, and video content—designed to drive brand awareness and conversions, helping consumers become Advaya members. You’ll report to the Head of Marketing and work closely with the team to ensure that all content aligns with the Advaya brand guidelines, while also using cultural insights to create marketing collateral that resonates with our target audience. We’re looking for someone with a strong creative flair, technical skills in Adobe Creative Suite, and video editing capabilities, who can take both open and detailed briefs and deliver impactful, engaging content. Role Objectives Create and deliver digital marketing assets, including graphics, videos and animations for Advaya’s marketing channels (social media, newsletters, ads, etc). Develop engaging content that resonates with our target audience, builds brand awareness, and drives sign-ups to courses and memberships. Collaborate with the marketing team to brainstorm creative ideas and marketing strategies that support our growth and conversion goals. Key Responsibilities Design and produce creative assets for paid media (Meta ads), organic social media posts, newsletters, and more. Edit video content for social channels, ensuring it is engaging, in line with brand guidelines, and optimised for each platform. Stay up to date with trends and cultural insights to create relevant and impactful content. Work with the marketing team to create content that aligns with broader campaigns and strategies. Respond to briefs, providing both creative input and execution to meet marketing objectives. Ensure all content is optimised for platform-specific requirements (e.g., aspect ratios, formats). Maintain consistency in style, voice, and message across all content. KPIs Increase engagement on social media channels. Improve conversion rates for ads and organic content. Boost membership sign-ups through engaging and persuasive content. Expand the reach and visibility of Advaya’s content across digital platforms. Experience & Skills Proven experience in digital content creation, with a strong portfolio demonstrating work across various platforms. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) and video editing software (e.g., Premiere Pro, Final Cut). Creative thinker with an eye for design and a passion for creating engaging, on-brand content. Experience creating content for social media (Instagram, TikTok, Facebook) and email marketing campaigns. Strong video editing skills and experience with platform-specific video content. Ability to work in a fast-paced environment, meet deadlines, and adapt to changing priorities. Ability to respond to both open and detailed briefs with creativity and precision. Strong understanding of brand voice, messaging, and target audience needs. How to Apply Please submit your portfolio along with your CV and a brief cover letter outlining your interest in the role and your relevant experience to oliviaadvaya.life