Sales Team Leader

Here at The Fuel Store, we are transforming the Fleet and Fuel industry for good! We are proud to be one of the top resellers in the UK, through providing unrivalled support to our customers that fuels the lifeblood of Britain’s roadways. As a family run business and over 8 years’ under our belt, we have always been determined to deliver on our founding principle; fuelling better for our customers. From single-vehicle operators to multi-fleet solutions, our customers are genuinely at the forefront of everything we do. We believe that our services will allow them to reach heights they didn’t even know possible and we love being part of that journey! In order to take our Sales Department to the next level, we are looking to welcome a Fleet Sales Team Leader to report into our Senior Sales Manager with the purpose of increasing the effectiveness of our overall sales through structured and consistent delivery of management aligned to sales technique, sales strategy, and sales theory/philosophy. This role is about leading the sales department. Inspiring them will be crucial to the success of this role across our Fuel division. Brief Overview: Fleet Sales Team Leader Permanent Opportunity: Full Time Basic Salary: £36,000 - £38,000 Commission Structure: Competitive Location: Birmingham, B2 Requirements Lead and manage a sales team, providing guidance, coaching, and support to achieve sales targets and objectives. Understand our customer portfolio and allocate data for Sales Agents to target effectively. Set clear performance goals, conduct regular performance evaluations, and implement strategies to enhance team productivity. Develop and implement effective sales strategies, tactics, and action plans to drive revenue growth, upsell effectively and expand the customer base. Oversee the sales pipeline, ensuring it's robust, accurate, and effectively managed to meet revenue targets. Understand our customer portfolio and allocate data for Sales Agents to target effectively. Assist in acquiring new customers through proactive outreach and collaboration with marketing efforts. Maximise Early Life Management Volume (ELM) of new customers and ensure high customer success through the coaching & process Collaborate with the wider Sales and Marketing directorate to optimise Sales Agent onboarding and retention. Identify skills gaps and deliver coaching/training to maintain a high-performing team. Present weekly, monthly, and quarterly sales performance reports to the wider business. Provide tracking updates and forecasts to the Senior Sales Manager. Partner with Recruitment/People to Recruit, coach, and develop Sales Agents to achieve consistent results. Liaise with stakeholders and departments to enhance the Sales Department's operation. Communicate effective sales techniques and strategies to build a high-performing team. Drive performance through engagement, incentives, and daily kick-off meetings. Conduct regular feedback sessions and performance reviews. Ensure compliance and quality standards are met in all customer interactions. To be able to contribute to The Fuel Store’s success, you will need proven experience in: Proven, demonstrable experience in a Sales Management/Mentoring role. Driving forward Sales Volume & Revenue Growth Growing Customer Acquisition and Customer Success Upsell and Cross-Sell Success to increase total spend Driving Team Productivity and Performance Metrics (e.g., ELM Volume, Conversion Rates) Sales Pipeline Management (e.g., Lead Generation, Conversion Rates) The ability to learn quickly and take in complex information Familiarity with CRM systems and sales processes Strong leadership abilities with experience in engaging, recruiting, training, and managing a high-performing sales team. Excellent communication skills, both verbal and written, with the ability to effectively communicate strategies, goals, and objectives. Ability to interpret data, generate reports, and make data-driven decisions to enhance sales outcomes. Flexibility and adaptability to thrive in a dynamic and fast-paced environment. Proactive and self-motivated individual with a demonstrated ability to take initiative and drive results. Relevant certifications in sales management or leadership (e.g., Certified Sales Professional) are advantageous. Familiarity with the Oil/Gas/Energy or Fuel industries is advantageous. Benefits Pension Scheme: After 12 weeks of continuous employment, you will be automatically enrolled into our Pension Scheme Health & Wellbeing: All employees will have access to MediCash upon passing their probation, this will allow them to access retail discounts, counselling, and so much more. Enhanced sickness policy Holiday Entitlement: You will be entitled to 26 days annual leave plus all statutory holidays, you  increase personal holiday allowance with increased service. Career Progression: We track all employees progression by creating personal development plans, we have a fueller academy in place to also support this. Incentives & Bonus: This role incorporates a bonus, as well as regular incentives, awards and events for everyone across the business to get involved in. Location: Based in Birmingham City Centre, with panoramic views from the office floor. Other benefits: Monthly employee awards, which would include a lunch provided. Regular in-house competitions and games. Tea, coffee, fresh fruit & breakfast are available for everyone in the business. Feel free to take a look for yourself here! Supporting local charities: We are passionate about giving back to the local community and supporting charities as much as we can. A little more for you to know... We want to be a place where everyone has a sense of belonging. Our team is growing rapidly and that means that we want collaborative, talented Fuellers to help us to invent The Fuel Store’s future. We will support you, nurture you, and give you the best platform to succeed – we just need you to have that drive and willingness to learn! If you think that you could add value here at The Fuel Store, please apply. Equally, if you think your experience only meets part of the requirements, apply anyway! We’d love to review your application and if successful arrange a chat with you to find out if you could be the next Fueller! We are also an equal opportunity employer and value diversity across the business. All applicants will be considered for employment without attention to ethnicity, race, religion, sexual orientation, gender identity, sex, family or parental status, neuro diversity or disability status, marital status, veteran status and national origin