Content Strategist

Summary: Sienna Charles, a leading luxury travel and lifestyle brand featured in top business and lifestyle publications, is looking for a skilled Content Strategist and Writer to develop the personal brand of our founder, Jaclyn Sienna India. This full-time role involves direct collaboration with the CEO. Candidates must demonstrate a proven ability to build a brand through thought leadership content, as evidenced by a portfolio of their work. Key Responsibilities: Content Strategy: Develop a comprehensive content strategy aligned with the brand pillars identified by the PR team. Editorial Planning: Create a quarterly content calendar outlining the weekly scope of content for each channel, including Instagram, TikTok, LinkedIn, YouTube, Substack, and opinion columns in earned and/or paid media. Demonstrate expertise in producing both short-form (social media) and long-form (newsletters, columns) content as well as a podcast. Thought Leadership Content: Ideate, write, and distribute a monthly opinion column for top-tier publications suggested by the PR team. Speechwriting: Adapt the CEO's existing speeches for new public engagements, tailoring the content to the specific audience and occasion. Video Content: Cooperate with the videographer to produce video content that further enhances the storytelling across social media channels. Performance Analysis: Track and analyze content performance using relevant tools and metrics. Provide recommendations for optimization. Personality Fit: The following qualities indicate that you're an ideal candidate for this role: Prioritization Skills: Excellent organizational abilities to manage workflow, set priorities, and achieve goals independently, with minimal supervision. Luxury Market Sensibility: A deep understanding of the luxury market and the ability to stay current with the industry developments, particularly in the realm of executive communication best practices. Teamwork: Strong communication skills to collaborate effectively with team members, including the videographer, designer, and PR manager. Requirements: Proven experience working with founders, business owners, and C-level executives on personal branding. A strong grasp of copywriting principles tailored for social media, as opposed to business media or newsletters. Expertise in writing effective copy for public speeches. Meticulous attention to detail. Timezone: This role requires EST business hours. Please convert the timezone to your local time and only apply if you are able to work within the EST timezone. Why Sienna Charles: Sienna Charles offers a fast-paced and engaging workplace with a strong passion for learning and improvement. We are a smaller team, providing the opportunity for you to work directly with the CEO while having a significant impact on the company's direction and growth. We are looking for someone who isn't afraid to fully own their role! Please note that the role is fully remote (independent contractor) and does not require relocation, a US visa, or any other permit to work in the US.