Strategy Education are working with a 6th Form College in South Essex with campuses near Rayleigh and Thurrock who are currently have an exciting new opportunity for the following:
Digital Marketing Manager
Hours: 37 hours per week, 52 weeks of the year
Contract Type: Temporary to Permanent
Immediate start,
Pay: 150 - 200 per day (dependent if PAYE or Umbrella)
Their Thurrock site is accessible via Grays train station and a 5 min bus ride to the college. The Benfleet site is 20 min bus ride from the train station, both sites accessible via the C2C line and have ample free parking.
Job Overview:
We are seeking a dynamic Digital Marketing Manager to lead our digital campaigns and optimise student recruitment through digital channels. The successful candidate will be responsible for planning, delivering, and analysing both online and offline campaigns, maintaining and growing our digital presence through SEO, SEM, and the latest digital trends. This role includes line managing the Marketing & Communications Assistant (Social) position and deputising in the absence of the Head of Marketing & Communications.
Duties & Responsibilities
Optimise website UX and SEO to maximise conversion/goal completion of website visitors.
Lead on the creation, monitoring, analysis and optimisation of digital marketing campaigns, including SEM, PPC, and email.
Develop and implement a digital marketing strategy aligned with the recruitment plan.
Lead CMS, SEO and SEM efforts, including implementing an effective strategy, which includes sourcing stories and increasing PR digital presence.
Track conversion rates, monitor effectiveness of campaigns and make recommendations using a range of tools including Google Analytics, Google Ads, and Tag Manager.
Advise on best digital practise & trends and implement this across the marketing team.
Manage the digital and campaign spend to ensure ROI and accurate and effective spending
Job Requirements:
Prior experience in a digital marketing role.
Expertise in creating and interpreting ROI reports.
Knowledge of SEO, social media, email marketing, digital advertising, and digital reporting.
Degree Qualification (preferably within subject area)
The right candidate will have:
Ability to engage with young adults for events, media stories, and case studies.
Innovative and analytically minded.
Highly organised and efficient.
Excellent presentational and communication skills.
Strong copywriting and proofreading skills.
Flexibility and ability to work under pressure in a changing environment.
Good time management and organizational skills.
Must have DBS dated within the last 3 years.
If you are available immediately and feel you meet the above criteria, please respond to this email with your updated CV.